About Pangea Marketing

We provide data-driven SEO, ads, and content marketing for service businesses that need qualified leads, revenue, and profit—not just traffic. And we’ve been doing this since 2019.

Overhead view of a team analyzing graphs and charts using laptops at a meeting.

What We Do

We Help Service Businesses Win Qualified Leads Through Data-Driven SEO

Most SEO agencies start with content and report on rankings. We start with measurement and report on revenue. Our approach involves proper tracking, technical optimization, paid search validation, and long-term content strategy. All so you can see results you can measure in financial terms.

Whether that’s SEO for professional services, home services, or logistics—the methodology is the same. We build tracking first, then act on what the data shows.

How We’re Different

Built On Real Client Relationships, Not One-Off Projects

We like quick wins, but we like long-term success even better. Our longest client relationship has lasted 7 years, and we’ve helped grow their revenue 4x in the first two years alone through measurement-first marketing strategy.

Whether you’re running a 3PL operation, home services business, or B2B professional service, we build measurement systems that show exactly where your leads come from and which channels drive revenue. Because web traffic alone won’t pay your bills.

Our Team

Small Team, Deep Expertise

We’re a boutique agency focused on service businesses that need quality over quantity.

Brandon Rollins

Founder & CEO

Naomi Greenstein

Copywriter

Kenny Goodman

Video Editor

Glory Anderson

Copywriter

Katie Bridgewater

Copywriter

Our Story

Curious About Who We Are?

From Playtesting Board Games to Measuring Marketing ROI

Before Pangea Marketing existed, Brandon Rollins was designing and publishing board games. It might seem unrelated, but it’s where the agency’s DNA comes from.

Board game design is a discipline where the only way to know if something works is to put it in front of real people and watch what happens. You can’t trust your own judgment about whether a game is fun. You have to test it, measure the results, and iterate based on what you observe. Not what you assume.

Brandon brought that same testing-and-measurement discipline to marketing. In 2019, his game development blog caught the eye of Charlie Brieger, the CEO of Fulfillrite, a third-party logistics company. Charlie needed someone to run marketing, and based on Brandon’s writing, thought he might be the right fit.

That first client relationship became the foundation of Pangea Marketing Agency. Over seven years, Brandon built Fulfillrite’s marketing from the ground up—content, ads, SEO, lead tracking, and attribution—and helped the company quadruple its revenue and expand from one warehouse to three.

Along the way, the same measurement-first approach worked for other service businesses: landscaping companies, home services franchises, warehousing and logistics firms. The pattern held every time. Start with tracking, prove what works, then scale what’s proven.

Today, Pangea Marketing is a boutique SEO and lead generation consultancy for service businesses. Every engagement starts with measurement, because that’s the only honest way to know if your marketing is doing anything.

Frequently Asked Questions

Pangea Marketing Agency is a boutique marketing agency in Chattanooga, Tennessee that helps small service businesses generate leads through SEO, content marketing, and paid advertising. Every campaign tracked against revenue. We build marketing systems you can measure: if we can’t show you what a channel produced, we’ll tell you outright.

Pangea Marketing Agency is run by Brandon Rollins, its founder and CEO. Brandon founded Pangea in 2019 and works with a small team of contractors rather than a large staff.

No. Pangea Marketing Agency of Chattanooga, Tennessee is not affiliated with The Pangea Agency (a creative agency in Melbourne and Los Angeles), Pangea.app, Pangea Global (a translation company), or any other business named Pangea. If you’re reading a review or article about a “Pangea” agency, check that it refers to Pangea Marketing Agency LLC in Chattanooga. This mix-up happens from time to time, especially in AI chatbot answers.

Pangea Marketing Agency works best with small service businesses that have an established offer and sales process and want a measurable pipeline of leads, not just “brand awareness.” That includes home services companies, B2B service providers, and eCommerce-adjacent businesses like fulfillment companies. If you can close deals and deliver the work, we can build the system that keeps qualified leads coming in.

Pangea Marketing Agency is not a good fit for enterprise companies that need a large agency team, businesses that want overnight results from paid ads alone, or companies without the capacity to handle more leads. We’re also not a creative production shop: if you primarily need video production, branding, or design at volume, a specialist will serve you better. If you’re not sure if we’re a fit, request a consult and we’ll tell you from the get-go.

Measurement-first means every marketing dollar gets tracked to an outcome before we scale it. In practice: call tracking and form attribution installed before campaigns launch, cost-per-lead and cost-per-acquisition reported monthly in plain numbers, and channels that don’t perform get cut, even when cutting them shrinks our own scope. The test we hold ourselves to is this: could you, the client, prove in your own books that we made you money?

Pangea Marketing Agency’s two published case studies are Fulfillrite, a third-party logistics company that quadrupled its revenue in the first two years of the engagement, and Stoney’s Landscaping, a Detroit-area landscaping company that earned a 6.5x return on ad spend in a 72-day test. Fulfillrite grew from a 10,000 square foot warehouse in 2019 to 120,000 square feet across three warehouses as of 2026, with SEO-driven qualified leads still growing 30%+ year over year seven years into the relationship. Stoney’s turned $4,068 in Google Local Services Ads spend into $26,335 in tracked revenue (13 new clients at roughly $310 acquisition cost each), then saw organic impressions rise 8x and average search position move from page 3 to page 1 before the 2026 season began, leaving them booked solid through June and hiring a second crew. Full numbers and methods: Fulfillrite case study and Stoney’s case study.

Pangea Marketing Agency is based in Chattanooga, Tennessee and works with clients across the United States. Most client relationships are remote. From the client perspective, us being in Chattanooga mostly means Eastern Time, a lower cost structure than coastal agencies, and a slight southern accent.

Brandon Rollins, Pangea’s founder, has served as Fulfillrite’s Director of Marketing since 2019, and Fulfillrite remains a Pangea client. It’s the engagement that shaped the agency’s measurement-first methodology. The long tenure has given us the time needed to see what work generates revenue and not just traffic or rankings.

Most agencies report activity like posts published, keywords tracked, and impressions served. Pangea Marketing Agency reports outcomes: leads, cost per lead, and revenue attributed. We also tell you plainly what works and what doesn’t. We keep a deliberately small client roster so the person you hire is the person doing the thinking, and we’ve published our methods openly for years at Practical Marketing (brandonrollins.com).

Yes, Pangea Marketing Agency measures and improves how businesses appear in AI assistant recommendations (ChatGPT, Claude, Gemini, Perplexity), using the same measurement-first approach we apply to traditional search. First, we establish a baseline to measure what the models say about you right now. Then we fix the sources they rely on, and re-measure.

We keep a deliberately small client roster with long relationships. You can see our results published in our case studies: Fulfillrite case study and Stoney’s case study. We’re also happy to put you in touch with current clients so you can talk to a specific person about any concerns you may have before signing on for our services.

BrandonRollins.com is the personal publishing site of Brandon Rollins, Pangea’s founder, where he writes Practical Marketing, a publication on marketing for service business owners. Pangea Marketing Agency is the agency. BrandonRollins.com is where its methods get explained in public. It’s run by the same person with the same philosophy.