Brandon Rollins

Brandon Rollins is the Founder & CEO of Pangea Marketing Agency in Chattanooga, TN. His passion is helping small business owners and creatives share their ideas with the world using the latest technology. That means writing blog posts, making videos, running ads, setting up websites, and much more - all to help folks get their work seen by as many interested people as possible.

5 Best Website Builders For Small Business (& How To Choose)

5 Best Website Builders For Small Business (& How To Choose)

Sometimes, it doesn’t make sense to hire a web design firm. Maybe you’re just starting your business or maybe you only need a page or two. Either way, there are a ton of website builders out there that can help you quickly and easily make your first website.

If you’re not familiar with website builders, the concept is simple.

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How To Improve Your Small Business Website's Loading Time

How To Improve Your Small Business Website’s Loading Time

If your website doesn’t load quickly, your customers will leave. Your website has to be fast, otherwise, it’s just not going to be an effective selling or branding tool.

It’s not just about human visitors, though. Even Google bots are irritated by slow websites, and that can negatively impact your search engine rankings.

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How To Improve Your Small Business Website’s Google Rank

Over 90% of online experiences begin with a search engine according to WebFX. The vast majority of those searches take place on Google.

When you look at a stat like that, it’s hard to deny that getting your business to rank in Google is very important. Even if your business is primarily offline, you at least want to show up when people search for your company name.

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How To Nail User Experience (UX) On Your Small Business Website

If your website is hard to use, people won’t spend much time on it. The same is true if it fails to load quickly, doesn’t work properly on mobile devices, or doesn’t have a clear purpose.

Your website needs to provide a good user experience, or UX, for short. Good UX design makes it easy for users to find what they need on your site and take the logical next steps.

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How To Nail The Hero Section On Your Small Business Website

People don’t stay on websites for long. According to MetricHQ, the average web user only spends 52 seconds on a website.

How much of a website can you really see in 52 seconds? Not a whole lot, even if you’re a very fast reader! That’s why the hero section of your website’s home page is so incredibly important.

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How To Make Your Website's Brand Messaging Better

How To Make Your Website’s Brand Messaging Better

Your website needs a clear message to grab people’s attention. According to a study in Behavior & Information Technology published in 2011, people only need 50 milliseconds to form an impression of a website. If you can’t deliver a good impression in that period of time, you’re toast.

Even if you scoff at that statistic, another one by MetricHQ suggests that people spend an average of 52 seconds on a website.

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How To Make A Personal Brand Website For Coaches Consultants

How To Make A Small Business Personal Brand Website

You know how important it is to build a great personal brand. It’s one of those things that online entrepreneurs constantly talk about, and for good reason too!

To some extent, it’s not terribly hard to know what to do when starting a personal brand. Some people even manage to do it by intuition – talk about what they know, take good vertical videos, post them on social media, and build up a following.

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Make Your Brand Strategy Guide For Coaches & Consultants

Make Your Brand Strategy: Guide For Small Business Owners

If you’re a small business owner, you’ve probably heard that you need to define your brand strategy. This makes perfect sense, of course, since people won’t just magically book calls with you. 

But how do you actually do that? How do you come up with the right brand messages to get people to buy your products or services? How do you actually communicate with your target customers?

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The Ultimate Brand Strategy Guide For Coaches Consultants

The Ultimate Brand Strategy Guide For Small Business Owners

Personal branding is the difference between winning a few clients here and there, and cruising to the top of your industry. But you won’t build a strong brand by accident. You need to have a clear brand strategy to stand out from the noise.

It’s intimidating, the idea of building your brand. When you read about the subject, it’s easy to get spun around talking about your brand story, visual identity, or brand positioning.

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How To Win Dream Clients Guide For Coaches & Consultants

How To Win Dream Clients: Guide For Small Business Owners

Every business owner has an idea of what success looks like, even if they can’t articulate it. And for many, success means pulling in dream clients. In fact, that’s one of the main reasons you want to build a personal brand as a small business owner – so you can pull in those dream clients!

You’ve probably heard that you need to build a great brand image or become a thought leader. This is true and there is no shortage of ways to do that.

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25 Easy Ways To Build Your Online Presence (For Coaches & Consultants)

25 Easy Ways To Build Your Small Business Online Presence

Screaming into the void. When I first started using social media as a professional, that was a phrase that my peers and I would use a lot. Building an online presence is hard work, and if you don’t know how to do it, it feels exactly like, well, screaming into the void! The fact is, there are hundreds of ways you can get people to pay attention to you. If you want to build a strong online presence, you only need to pick 3-5 ways and stick with them.

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