SEO & Lead Generation for Landscaping Companies
We help lawn care and landscaping businesses get more qualified leads through paid search and SEO. And we track the results so you can see what’s really bringing in jobs.
The Problem
You’re Spending on Marketing but You Can’t Tell What’s Working
If you run a landscaping company, you’ve probably been through some version of this.
You signed up for HomeAdvisor or Angi because you needed leads. It worked for a while, but the lead quality started to decline while the costs kept going up.
You’re getting charged for calls that don’t turn into jobs, and you can’t really tell which leads are worth the money and which aren’t. You’ve thought about canceling, but the platforms are your most consistent lead source, and stepping away from them feels risky.
Or maybe you tried hiring an SEO company. They charged you a monthly retainer and sent reports about traffic and rankings, but after six months you couldn’t point to a single new job that clearly came from their work.
So you moved on and started handling marketing yourself—running your own Google Business Profile, maybe some Google Ads, posting on Facebook when you have time. You’re getting some results, but you know there’s a ceiling to what you can do on your own while also running the business.
The common thread is that you’re spending money on marketing and you don’t have good data telling you what it’s producing. You end up making decisions based on gut feel and whether the phone seems busier this month.
That’s the problem we help landscaping companies solve.
Case Study
Stoney’s Landscaping: 6.5x Return on Ad Spend in 72 Days
Stoney’s Landscaping is a family-owned company serving the Detroit metro area. They had no consistent lead generation and no way to measure what their marketing was doing.
We set up Google Local Services Ads, tracked leads from ad click to closed deal, and monitored call recordings weekly for quality. In 72 days, we proved the unit economics—about $310 to acquire a client worth $2,000+ in revenue.
Stats:
- 40 qualified leads at $126.70 each
- 13 new clients — 32.5% close rate
- $26,335 in revenue from $4,068 in ad spend
- 6.5x ROAS in 2.5 months
How We Work
Landscaping & Lawn Care Marketing Built on Measurement
We follow a specific sequence because the order matters. Each step gives us data that makes the next step better.
1. Set Up Tracking. Before we spend anything on marketing, we deploy lead tracking so you can see where inquiries are coming from. This is the foundation—without it, you’re making budget decisions without data.
2. Test with Paid Search. We run Google Ads or Local Services Ads to find out which keywords and service areas produce real leads for your business. This gives you lead flow right away and tells us where to focus.
3. Fix Technical Issues. We audit your website for speed, mobile, and crawl problems that prevent Google from ranking your pages. If search engines can’t read your site, everything else is harder.
4. Build Long-Term SEO. We create content and optimize your local presence around the keywords we’ve already proven work. This is what compounds over 12–18 months and brings your cost per lead down over time.
What’s Included
Landscaping & Lawn Care SEO Services That Tie to Revenue
Here’s what you can expect when you work with us.
Lead Tracking & Attribution. A tracking system you own that logs where your leads come from. Not perfect—no system catches everything—but good enough to make real decisions about where to spend.
Google Business Profile Optimization. Your GBP is probably the single highest-impact free channel for a landscaping business. We optimize it for the service areas and keywords that matter.
Local Service Ads Management. Setup and ongoing management of Google LSAs, with lead quality monitoring and cost-per-lead tracking by service type.
Local SEO & Map Pack Rankings. Citation building, local landing pages, and optimization aimed at getting you into the Google Maps three-pack for your service areas.
Content That Ranks for Buyer Keywords. Service pages and blog content targeting the searches people make when they’re looking to hire a landscaper—not just browsing for lawn care tips.
Monthly Reporting Tied to Leads. Reports built around the metrics that matter—qualified leads, lead quality by source, cost per lead, and what it’s producing for your business.
Why Pangea
How This Compares to What You May Have Tried
Compared to lead platforms (Angi, HomeAdvisor, Thumbtack): Those platforms own the leads and set the prices. When lead quality drops or costs go up, your options are limited. We build lead generation you own—your website, your rankings, your Google presence. That doesn’t disappear if you decide to stop spending on a platform.
Compared to a typical SEO agency: If you’ve worked with an agency that sent reports about traffic and rankings but couldn’t show you which jobs came from their work, that’s an accountability gap. We set up tracking before we start the marketing work, so both of us can see what it’s producing. And our work together is phased. You can evaluate results before committing further, rather than being locked into a long contract upfront.
Compared to doing it yourself: You can get pretty far on your own, especially with Google Business Profile and some basic ads. But there’s usually a point where the next level of growth requires more systematic keyword research, content, and optimization than one person can do while also running crews and managing clients. That’s where we come in.
Contact Us
Want to See if This Would Work for Your Landscaping Business?
Book a free 30-minute call. We’ll talk through what you’re currently doing for marketing, where the gaps might be, and whether our approach makes sense for you.