25 Easy Ways To Build Your Online Presence (For Coaches & Consultants)

Screaming into the void. When I first started using social media as a professional, that was a phrase that my peers and I would use a lot. Building an online presence is hard work, and if you don’t know how to do it, it feels exactly like, well, screaming into the void!

The fact is, there are hundreds of ways you can get people to pay attention to you. If you want to build a strong online presence, you only need to pick 3-5 ways and stick with them.

The norms of your industry – not to mention your personal preferences – should guide your decision-making here. You don’t have to be everywhere all at once. Doing so would actually make it harder for your online business to take off, simply because it would spread your focus way too thin.

But even still, sometimes it helps to have a nice, long list of ideas handy for inspiration. That’s what this post is all about – it’s a list of 25 ways you can build your online presence. Pick your favorites and commit wholeheartedly!

1. Create a professional website.

Just about anyone who is serious about working with you is going to check your website. That includes the younger generations who find out about you through your social presence too.

Treat your website like it’s your business card. It needs to be crystal clear what you do and who you do it for. Your website should ideally be clean, professional-looking, and quick to load as well.

You don’t have to hire a web designer to do this. There are many free tools that you can use to set up your first website if you don’t want to spend much. Likewise, if you need help polishing your website in the future or if you simply want help from the start, you can always hire a design firm

Recommended Tools: WordPress for flexibility and control, Squarespace for beautiful design templates, Wix for ease of use.

Easy Step #1: Pick a website template that matches your brand.

2. Create a lead magnet.

Building an email list is a common and effective way to nurture leads and convert them into clients over time. But people don’t just hand out their emails for no reason. If you plan to grow your business with email marketing, making a lead magnet is a must!

The idea is simple – to make a lead magnet, offer something valuable in exchange for contact details. This could be a free guide, webinar, or template related to your area of expertise. You get a way to keep in touch with potential clients, and they get useful information. 

Recommended Tools: Canva for designing your lead magnet, Klaviyo for managing your email list, Leadpages for creating landing pages.

Easy Step #1: Draft an outline for your lead magnet content.

Canva Ebook and Lead Magnet Templates
Canva Ebook and Lead Magnet Templates

3. Optimize your SEO.

Over 90% of online experiences start with a search. That means anything you do to increase your visibility in search engines will help you raise brand awareness. The set of techniques used to do this are collectively called search engine optimization (SEO).

SEO is incredibly complex, but the basics are simple. You need to figure out which keywords you would like your website to appear under. Then you need to create optimized content to entice search engines to share your pages in the results. Getting people to link to your site helps a lot as well.

SEO is a long-term strategy that can significantly boost organic traffic to your website.

Recommended Tools: All-in-One SEO for WordPress users, Google Analytics for tracking website performance, SEMrush for comprehensive SEO analysis.

Easy Step #1: Identify five keywords related to your services.

4. Go to local networking events.

Attending local networking events allows you to meet other professionals and potential clients in your area. These connections can lead to referrals, partnerships, and even friendships. Networking events are the perfect places to share your expertise, learn from others, and build your local presence.

Online interactions are great, but face-to-face interactions can make a much more lasting foundation. That, in turn, will end up being reflected online when people you meet in person engage with you again online.

Recommended Tools: LinkedIn to find professional events, Meetup for local gatherings, Eventbrite for a wide range of networking events.

Easy Step #1: Search for upcoming networking events in your area.

5. Teach a free course (in person or online).

Teaching a free course is a powerful way to demonstrate your expertise, help others, and build trust with potential clients. Whether it’s an online webinar or a local workshop, providing valuable knowledge for free positions you as an authority in your field. This not only attracts potential clients but also builds your reputation as a generous and knowledgeable professional.

Recommended Tools: Zoom for online courses, Teachable for creating and selling courses, YouTube for broader reach with free content.

Easy Step #1: Choose a subject you’re passionate about teaching.

6. Start a private community.

Small businesses are increasingly using private communities online for communication. You can use Facebook groups, forums, or live chat software like Discord or Slack to do this.

Private communities offer dedicated, curated spaces for your audience to engage directly with you and each other. This builds a sense of belonging and loyalty among your followers, providing them with exclusive access to your insights and advice. It’s a great way to deepen relationships with your audience and understand their needs better.

Recommended Tools: Facebook Groups for a wide audience, Slack for focused discussions, Discord for real-time chat.

Easy Step #1: Decide on the platform and create your group.

7. Write guest blog posts.

Guest posting on reputable sites in your niche can increase your visibility and establish you as an authority in your field. Doing so exposes you to a broader audience and helps build your reputation. Plus, it can drive traffic back to your website through backlinks and even increased search traffic.

Put simply, this is another way to share your expertise and insights with a new audience of potential customers.

Recommended Tools: BuzzSumo to find popular blogs, Grammarly for writing assistance, Trello for tracking your submissions.

Easy Step #1: Identify blogs where your audience finds information.

Trello Content Planning Board Template
Trello Content Planning Board Template

8. Get featured on podcasts.

Appearing on podcasts is an effective way to reach new audiences. It allows you to share your story and expertise in a conversational format, making a deeper connection with listeners. Podcasts give you a chance to build your credibility and personal brand while reaching potential clients who prefer audio content.

The trick here: find podcasts that are specifically tailored for your niche!

Recommended Tools: Podchaser for finding relevant podcasts, Calendly for scheduling interviews, Zencastr for recording high-quality audio.

Easy Step #1: Make a list of podcasts in your niche.

9. Start a blog.

Blogs are a tried-and-true way for professionals to boost their online presence. Blogging allows you to share your knowledge, which passively attracts the kind of clients and peers you likely want to work with.

Regularly updating a blog helps with SEO, driving more traffic to your website. It establishes your authority in your field and helps build trust with potential clients.

Recommended Tools: WordPress for versatile blogging, All-in-One SEO to optimize posts, Google Analytics to track performance.

Easy Step #1: Brainstorm blog topics your audience cares about.

10. Answer questions on Reddit or Quora.

Q&A sites like Reddit and Quora allow you to share your expertise on subjects directly related to your niche. By providing valuable answers, you can build your reputation, drive traffic to your website, and position yourself as a go-to resource in your industry.

Be sure to look for specific subreddits and Quora Spaces where your expertise will be appreciated. Posting in the right place makes all the difference.

Recommended Tools: Reddit, Quora.

Easy Step #1: Create profiles and follow topics relevant to your expertise.

11. Publish research or white papers.

Publishing research findings or in-depth white papers in your area of expertise can significantly enhance your credibility. The act of publication alone shows your credibility and dedication. But, of course, the contents of your research also provide valuable, actionable insights to your audience and peers. That means your white papers/research can also double as lead magnets to collect contact information from interested readers.

Recommended Tools: Google Scholar for research, Canva for designing white papers, JSTOR for academic references.

Easy Step #1: Identify a unique research topic in your niche.

12. Find businesses to partner with.

Partnering with other businesses that share your audience but aren’t direct competitors can help build brand awareness. By working together, you can cross-promote services and collaborate on projects. You may even be able to offer bundled services, which could be helpful for your clients.

Recommended Tools: LinkedIn for networking, Google Sheets for collaboration planning, Zoom for virtual meetings.

Easy Step #1: List potential partners with complementary services.

13. Gather testimonials and write case studies.

Testimonials and case studies are powerful trust signals. They show potential clients that you deliver results and have satisfied customers. Sharing stories of how you’ve helped others can significantly influence decision-making. The key is providing concrete examples of the value you bring.

Recommended Tools: Typeform for collecting testimonials, Canva for designing case studies, Google Docs for writing.

Easy Step #1: Reach out to past clients for feedback.

Typeform makes it easy to collect testimonials.
Typeform makes it easy to collect testimonials.

14. Start a YouTube channel for tutorials.

Video content is highly engaging and can help you reach a wide audience. Starting a YouTube channel for tutorials allows you to demonstrate your expertise in an accessible and personal way. Video content has a way of making people see you as a person, and not just as a faceless writer or voice on a podcast.

In particular, tutorials can help directly solve your audience’s problems. But like other forms of content marketing, they can also establish your authority in your field. Video content is well-suited to building a loyal community around your brand as well. Additionally, video content can improve your online presence and SEO, as videos often show up in search results.

Recommended Tools: Descript for editing, Canva for thumbnails, YouTube Studio for analytics.

Easy Step #1: Plan your first tutorial topic.

15. Clean up your LinkedIn profile.

As a coach or consultant, your LinkedIn profile is often going to control the first impression you give to potential clients and partners. A clean, professional profile that highlights your skills, experience, and achievements can open up lots of opportunities.

LinkedIn is particularly good for networking, finding clients, and establishing your professional brand online. Putting together, and maintaining, an excellent profile is a good place to start.

Recommended Tools: LinkedIn for networking, Grammarly for writing assistance.

Easy Step #1: Update your headline and summary.

16. Attend and speak at conferences – online or offline.

Speaking at conferences is a great way to boost your professional profile. Doing so places you in front of an engaged audience, ready to hear what you have to say. This visibility can establish you as a thought leader in your industry, generate new leads, and provide networking opportunities with peers. Whether online or in person, speaking gigs are great for sharing your knowledge and expanding your reach.

Recommended Tools: SpeakerHub for finding speaking opportunities, Zoom for online presentations, LinkedIn to connect with event organizers.

Easy Step #1: Identify relevant conferences in your field.

17. Create visually appealing infographics.

Infographics are an effective way to present information in an engaging, easily digestible format. They can help explain complex concepts, share data, or provide tips related to your field. Well-designed infographics are highly shareable, increasing your visibility and driving traffic to your website or social media platforms. They’re an effective way to capture attention and convey value quickly.

Recommended Tools: Canva for design, Piktochart for data visualization, Adobe Illustrator for advanced graphics.

Easy Step #1: Sketch out your first infographic idea.

Piktochart Infographic Templates
Piktochart Infographic Templates

18. Clean up your website user experience (UX).

Your website must provide a great user experience. Otherwise, you can’t keep visitors engaged or convert them into clients. Improving UX means making your site easy to navigate, fast, and mobile-friendly. Doing this helps your prospects find the information they need and can help with your search engine ranking. 

Recommended Tools: Google Analytics for UX insights, Hotjar for heatmaps and feedback, Wix or WordPress for easy updates, and GTMetrix for speed testing.

Easy Step #1: Conduct a website speed test.

19. Claim your business on Google, Bing, and other directories.

Claiming your business on directories like Google My Business and Bing Places is essential for local SEO. It helps potential clients find your business more easily when they search online. Plus, you’ll have control how your business appears, ensuring the information is accurate and up-to-date.

Recommended Tools: Google My Business, Bing Places for Business, Yelp for Business.

Easy Step #1: Claim your Google My Business listing.

20. Engage with and respond to people online.

Talking to your audience online builds relationships and trust. Nothing helps build relationships like responding to comments, messages, and reviews. Being social can help boost customer satisfaction, and can bring repeat business and positive word-of-mouth.

Recommended Tools: Later for social media management, Zendesk for customer service, Google Alerts for brand mentions.

Easy Step #1: Set aside daily time for engagement.

21. Publish an eBook.

Publishing an eBook is another great way to establish yourself as an expert in your field. It’s a great way to share your knowledge, attract new leads, and provide value to your audience. An eBook can also serve as a lead magnet, encouraging visitors to provide their contact information in exchange for valuable content.

Recommended Tools: Amazon Kindle Direct Publishing for eBooks, Canva for eBook design, Grammarly for editing.

Easy Step #1: Outline your eBook’s chapters.

22. Get listed on third-party review platforms.

Third-party review platforms like Trustpilot and Yelp provide an opportunity for clients to share their experiences with your services. Positive reviews can significantly enhance your credibility and attract new clients. These platforms increase transparency and trust, as potential clients often consult reviews before making a decision.

Recommended Tools: Trustpilot, Yelp, Google Reviews.

Easy Step #1: Create profiles on major review platforms.

23. Become active on one social media platform of your choice.

Focusing on one social media platform allows you to build a strong presence where your target audience spends their time. Consistent, engaging content can grow your following, increase engagement, and drive traffic to your website.

Not sure where to start? Ask two questions.

  • Where do my prospective clients spend time?
  • What social media channels am I likely to consistently use?

Find the overlap between your two answers and start there.

Recommended Tools: Buffer for scheduling posts, Canva for creating content, Sprout Social for analytics.

Easy Step #1: Choose the platform where your audience is most active.

Sprout Social
Sprout Social

24. Research other coaches or consultants and take notes.

Knowing your unique selling proposition will make it much easier to grow your business. One of the best ways to do that is simply to make note of what others in your field are doing. Pay attention to the services they offer and the marketing strategies they use.

Find the one or two factors where you really want to differentiate yourself. Then for everything else, copy what works and avoid what doesn’t.

Recommended Tools: BuzzSumo for content research, LinkedIn for professional profiles, Google for general search.

Easy Step #1: Identify 5 successful individuals in your niche.

25. Write down what works and what doesn’t. Adjust accordingly.

Keeping track of your strategies and their outcomes helps you understand what’s effective and what’s not. Do this so you can optimize your marketing efforts, improve your services, and make informed decisions about the future direction of your business. 

Reflecting on successes and failures allows for continuous improvement. You can’t improve if you don’t know what’s working and what’s not.

Recommended Tools: Google Sheets for tracking, Google Analytics for website performance, Trello for project management.

Easy Step #1: Start a success/failure log.

Final Thoughts

There is no shortage of ways you can build an online presence as a coach or consultant. Ultimately, all these strategies boil down to sharing your expertise so you can pull clients and partners into your network.

You don’t – and shouldn’t – have to do all of these to succeed. Pick 3 to 5 that you will stick with on a regular basis and fully commit. Start small, focus on quality, and gradually expand from there as you learn.

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